Students of the University of Florida are the targeted group for my business. There are so many places to eat on campus, but so few places where one can bring a meal from home and heat it up in order to save money and make more health-conscious decisions. In addition, there are no cheap options options for a hot meal. It's all upwards of $3 or so.
With all of the interviews I've conducted, every student had a kind of "ah-ha" moment. None of them really recognized the need before I put it in words. After I mentioned my idea to them, most were eager to share their disappointment in the lack of convenience as well as contribute ideas of their own to help create a better solution.
When I asked what they do now when they're hungry between classes, some students say they just go hungry, some purchase a lunch or snack, and some bring their own food with them. As mentioned previously, no one seems to be keenly aware of this need on campus until it's brought up in specific terms, so there's nothing that anyone really does to solve the problem. As a result, there are no Google searches unless it's looking for restaurants on or near campus.
With all of the interviews I've conducted, every student had a kind of "ah-ha" moment. None of them really recognized the need before I put it in words. After I mentioned my idea to them, most were eager to share their disappointment in the lack of convenience as well as contribute ideas of their own to help create a better solution.
When I asked what they do now when they're hungry between classes, some students say they just go hungry, some purchase a lunch or snack, and some bring their own food with them. As mentioned previously, no one seems to be keenly aware of this need on campus until it's brought up in specific terms, so there's nothing that anyone really does to solve the problem. As a result, there are no Google searches unless it's looking for restaurants on or near campus.
Hey Rana!
ReplyDeleteI feel that the reason that no one has noticed this need before is because your opportunity is truly unique! If people thought that they needed these cheap options for a hot meal, someone would have stepped up and offered it to UF. You really should continue with this idea because it would have a huge impact on students who struggle financially, as well as provide some good meals! Figuring out need awareness and buyer behavior would not be too hard in your case either, because you are a college student yourself so you can relate to your customer base.
Hi Rana, your idea is very niche since it has to do with University of Florida students who want cheaper warm food options on campus. However, with how many students are on campus looking for this it seems like it is a feasible option to pursue in the future. UF should reconsider their food options with this in mind next Fall semester.
ReplyDeleteHey Rana, great job your post. I completely agree that their is absolutely no way to afford a cheap hot meal all the time. Having a cheap yet tasty alternative would be a great addition to both mine, and other students lives. For people who are financially cautious this is a great investment. UF should listen to your great idea.
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